Getting children to clean teeth properly is an uphill task. The business of brushing begins by choosing a decent toothbrush. This is the easy part. Vying for attention, most oral-care brands have flooded the market with products, leaving children spoilt for choice. Every cartoon character worth its fame, from princesses to superheroes, help kids manually keep teeth clean.
But it's the age of gadgets; conventional practices must make way for high-tech methods, and it appears even children's teeth aren't safe, with Philips launching their Sonicare for Kids, the first electric toothbrush for children aged 4-10. The Dh400 toothbrush has smaller brushheads and musical timers to tell the child when to move around to a different part of the mouth. "Dental professionals are looking for ways to empower parents to instill effective brushing habits in their children for superior results in at-home dental care," says Vincenzo Ventricelli, marketing director at Philips Consumer Lifestyle, Middle East and Africa.
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